Though the first video on youtube began with the immortal word "Here we are at the Elephants" but it could just have easily been "Here we are at the Cats".

Cats have always been a enduring feature in youtube with over two million uploads containing a cat.

So It is appropriate that the mascot of youtube campaign should be a cat. It invokes a image of a simpler time where the most common video uploaded to youtube were home videos. Its this spirit that we want to capture.